Paul Chaney has come up with a list of essential blog copywriting tips for any bloggers, reports practical ecommerce.
He states that a veteran magazine editor once told him: “Never edit your own stuff.” However, with the rise of the independent blogger and rapid 24/7 news culture we sometimes have no choice.
Here are his key tips:
- Use spellcheck. Chaney states, "if you're blogging for business, I think correctly spelled words along with the use of proper grammar is a non-negotiable." He also points out that a common error when creating web copy is saying "you" when the poster meant to say "your." Spellcheck will not catch that error.
- Proofread the post using preview mode. Chaney says it is better to print your copy and proofread it that way. The main point being to proofread the posting.
- Read the piece aloud. Chaney believes its, “another way for your brain to wrap itself around the text and insure it has a logical, readable flow.”
- Practice using acceptable style (AP style), but not at the expense of forsaking your own. Despite this Chaney says it is important to develop your own voice.
Source: practical ecommerce
