Seen the latest banner ads on Wikipedia appealing for donations?
Like me, you might also have thought “Woah – Wikipedia-founder Jimmy Wales looks like Michael Bolton’s older, womanizing brother.” Okay maybe not that *exact* thought. But perhaps you wondered how such a dating site facial could possibly work as an appeal?
As ever, the data tells a different story.

See fascinating data on the effectiveness of the ad from around the world.
[via O'Reilly Radar]
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Orginalpost: The Science Behind Wikipedia’s Jimmy Appeal
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